Monday, September 20, 2010

will google Instant have an impact on SEO??

Google Instant shows result as you type.meaning you don’t need to press enter to see search result.It is said that this saves 2 to 5 seconds per search.Not only this but you get to the write content much faster because you don’t need to type the search term.These are the advantages we are getting out of google instant but the question is will it affect search engine optimization?will my site keep ranking first in google?

Google Instant will have a huge impact on traffic that comes to your website.If you are targeting for a long tailed keyword and because google instant provides results as the user is typing in all probability your prospective client will fall for the one of the result displayed.This is because with each letter that you type Instant gives you a predictive search.


Another thing is that top three rankings will get more value.Competition is going to get tougher to be among the top three because user will be tempted to click on one of the top three results.


Another point of view is that you need to concentrate on long tail search because user will keep typing till he finds something that will fulfill his need.


Whatever suggestion google instant gives may become the target keywords by the search engine optimizers.In order to rank fr st in google people will start concentrating on the suggestions made by google and optimize their website accordingly and so the content on the website will get focused on the google instant suggestions.

The most important thing is Google Instant is going to affect pay per click. According to Google’s webmaster tools blog, Google instant may see an increase in impressions for search terms when it comes to your sponsored search impressions.If a user clicks on any link from a page where your ad appeared it will be counted as an impression.If user selects from the suggestion that was made and your ad was served it counts an impression.and finally if your ad appears when user stops typing for three seconds it will be counted as an impression.So the number of impression increases because of google instant.You need to seriously consider this because this will have an impact on your click through rate for PPC especially if you are targeting long tailed keyword.

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