How is SEO done??

Now that we know why are we doing it we will focus on how to do it.Seo is done to rank site first in google.Seo is mainly a three step process.We will take up each one of the three one by one.

1.Analysis and evaluation

2.Off page optimization

3.on page optimization.

Each one of the above has an important role to rank your site first in google.Analysis and Evaluation itself comprises of three major steps. 1.Site audit 2.Business study 3.Keyword research

Site Audit: You need to concentrate on site objective, architecture,navigation,type of content and important pages on your site.Analyse all the entry and exit points on your site.

Business Study: you have to consider your target audience,target geographies,competitors,business goals expected to be achieved.

Keyword Research: You have to focus on the keywords that you want to optimize for your site.your site may rank for generic keyword but it may not rank for target keyword.you can also have some target keywords.

Off page optimization and on page optimization will be dealt in the coming post.