To improve your google search engine ranking and to rank first in google on page optimization is a very important factor.On page means what ever comes on your website.Be it the content on the page or how you make your website or the the keywords that you are considering.on page factors play a very important role in retaining traffic to your website.You may get a lot of traffic but if you don’t take care of your on page factors they may bounce back.
The most important factor on page is good and original content.Content is at the heart of your website rest all factors revolve around the content.Keyword density should be good and the web crawlers should not feel that you are trying to stuff keywords.
Some other on page factors are
Traditional meta tags: You must be carefull enough to take care of the keywords that you are targeting. The description tag should be some where between 250 to 275 charecters.Similarly title tag should be somewhere between 75 to 80 charecters.You can target any number of keywords but try to follow the character limit.
Body text analysis: You need to define the purpose of your site and stick to it.The text on your website should be related to the purpose of your website.Keyword density should be taken care of. Too much keywords will be considered stuffing by crawlers and too less will make it difficult to optimize.
Heading tags: Using prorer heading tags tell search engine about the importance of the content on your web page. Depending on the content on you page use the heading tags h1 to h6.
Page name: Certain domains like .gov, .edu, .org, .com have higher status.Pagename should be related to the content on the page.
Navigation: When you jump from one page to another you are either clicking on an internal link or an outgoing going link.Internal link should not be deeper than two clicks. Use keywords to create links and they should be short.Outgoing links should be done only to related and good websites. The link to where you are pointing should be valid and try to keep it less than 100.
Image Alt information: If you have images on your site make use of this tag to provide information about the used image. Use keywords to describe image.
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