Not sure about what to take up? SEO or PPC ?

If you have a website that you want to rank first in google but you do not know which to take up the traditional Search Engine Optimization or the PPC  you are at the right place. We are going to discuss the pros and cons of both the SEO and PPC.

In long run traditional SEO is by far the best way to optimize and rank your site in search engine. Though SEO is time taking and no body can guarantee first rank in google search result however it improves your ranking in search result. SEO is a continuous process.

If you go for PPC your site ranks till the time you are paying. The day you stop paying your website lands exactly where it was without PPC.  It will never improve your ranking in search result. It is a fast process and requires a lot more money when compared to SEO. If you have competitiors for your target keyword you need to pay quite a lot of money.

People generally will prefer what comes at the top through some tough competition rather than by paying money. SEO results come as organic results and thus are more preffered when compared to paid results.

Once you get a good rank through SEO you keep getting free traffic without paying. PPC is good if you have a new website and you want to promote it but in the long run SEO is what will bring you money.

It will be best to go for a mix of both. Initially PPC will help you and for the long run SEO is there.